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Based in Berkhamsted in Hertfordshire, the Team behind SubCARE has accumulated over 40 years experience in the subscriptions industry. Through that time I believe that between us we have come across almost every subscription operation, problem and solution.

The company has always been a family run business, keeping the service we provide to our publisher professional and relaxed at the same time. We keep a strong hold on traditional customer service whilst embracing modern methods and innovations. I am very proud of the high quality of service that our publisher and their subscribers have come to expect of us and constantly strive to keep it that way.

Our bureau staff are the backbone of SubCARE and I believe among the best in the business. The fulfilment bureau itself has been operating for 20 years and is constantly evolving with new ideas and new technology, while the level of customer service remains consistently high. We understand that we are representatives of our publishers and, in many cases, the only contact the subscriber has with the publication and we appreciate the responsibility that gives us. Our operation sees the subscription from the very beginning of the process and taking the order, right through until the magazine hits the doorstep and our renewals program produces an overall 78% rate of response. We help our publishers to grow their subscriber base and help them to use the information we can provide to their advantage.

This year we launched mysubcare.com. Taking over from its predecessor, webscribe.co.uk, this new site is everything and more.

As before, new and renewal subscription orders are processed from online and immediately update our database without any intervention from our staff.  Our subscribers can view their subscription account on screen at any time along with information about the magazine’s current and next issue. Over the years our online presence has opened our subscriptions service 24-7 appealing greatly to overseas markets and it has reduced our rate of incoming calls, leaving us free to deal with more important questions and enquiries.

And for the first time, subscribers have can order their subscription with back issues and merchandise all in one shopping basket.  For publishers, this additional facility provides excellent cross-selling opportunities to their subscription list giving that ever elusive extra revenue stream.

And it won’t stop there. We have ideas coming out of our ears - see for yourself at  mysubcare.com.

Also this year, we have been able to open up the benefits of the Direct Debit scheme to our publisher.

Our expertise lies with small independent publishers with niche market titles and many of them would not generate the required transaction volumes to be eligible for the Direct Debit scheme. As a group however, it is possible and under our umbrella, we have set up the scheme on their behalf.  The benefits of Direct Debit are wide-spread but the most striking statistic is the positive effect on renewals. It has been shown that the specialists titles can see a 10% increase in their percentage rates of renewal just by offering payment by Direct Debit.  That kind of increase is just to good to miss and our publishers agree that it has become an absolute must for subscriptions.

As for the future, I am looking forward to the developments we have in place over the coming months and the positive effects they will have for our publishers.  And throughout, our goals remain simple - to provide new, exciting, innovative ways for our publishers to get the most from their subscribers and develop our services to constantly meet the expectations of subscribers whilst understanding and responding to the needs of the publisher.

Jenefer Rainnie
Managing Director