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mysubcare.com For
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SubCARE
Online
A
survey carried out by the PPA/Royal Mail outlined the opinions of
customers and subscribers with regards to magazine subscriptions. There is
an overall view that publishers need to provide a ‘subscription
experience’, making purchasing more exciting was one suggestion and
giving the subscriber more control over his or her subscription was
another.
The reports continued to say that many Internet subscribers bought on
impulse in the same way that they would purchase a single issue of the
shelf.
mysubcare.com
delivers
to the subscriber the impulse-buy feeling of ‘off the shelf’ sales and
gives them the ability to manage their subscription online.
Magazine
Store
Within the Magazine
Store, each
titles has its own display page giving an overview of the magazine and the
current subscription rates. From here visitors can also access the back
issue and merchandise stores relating the the title they are viewing.
We have access to the content of these pages for immediate update of text
and special offers. In addition, our back issue and merchandise area are
linked to our database for up-to-date stock control levels.
As a fulfilment customer, you would be able to link your site directly to
your magazine and we can brand the page to your title or organisation.
My
Account
Each subscriber has a unique ID and Password combination that gives them
access to their account online.
In this area, they can get current information on their subscription
status including issues remaining and expiry date. They can also see
despatch dates of the current and next issue of their subscription
magazines.
There is also access to the back issue and merchandise stores from the
account screen for cross-selling opportunities to your existing subscriber
base.
And finally, subscribers can renew their subscriptions online directly
from their account screen with dedicated loyalty rates and offers only for
renewing subscribers.
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